I’ve led several strategic shifts across organizations to bring teams and leaders along with new mental models.

I lead with strong storytelling and visual communication to drive alignment across diverse perspectives. I present to leaders regularly, whether internal or external.

I work across leaders and stakeholders inside and outside of Amazon. For several new strategic partnerships I’ve established a shared vision, ways of working, and built trust to co-deliver great customer experiences.

From upper funnel discovery, to purchase, to post order, I’ve worked on many high-performing shopper-facing initiatives which increase click-through rate, conversion, sales uplift and revenue.

I’ve designed high-efficiency tools focused on reducing time-on-task for picking, packing and shipping customer orders.

I’ve worked on concepts and a playbook for integrating AI capabilities and continually look for ways to use AI to accelerate my work output.

I’ve developed shopper experience guidelines, as well as other mental model artifacts to scale my thinking and impact across organizations.

I help hire the best talent, and have facilitated over 600 hiring decisions. I actively mentor and sponsor team members through 1:1s, office hours, shadowing and participating on panels.

I hold 14 patents for my innovative work at Amazon.

In addition to hands-on design craft, I also have 13 years of experience conducting qualitative research and effectively using those insights to drive change in organizations.

I believe the fidelity of your artifact should match the fidelity of your ideas. I use a variety of UX artifacts and processes to establish foundation alignment. For example, Customer Experience Outcomes (CXOs), journey maps, archetypes, information architecture, wireframes, prototypes, principles, and tenets.